June 5, 2011

The opening of Forever 21 in Barcelona

The day finally arrived (4th of June) and the long awaited store Forever 21 finally opened in La Maquinista, Barcelona.
This was the second opening of a Forever21 store I have been to (the other one was a year ago, in Times square, NY) and like the other opening they handed out free gifts (to the first 700 visitors) and gave everybody a 10% discount (for any shopping over 40 euros).

This time I was not disappointed when I stepped in to the store (like I was when I first visited the neighbour store Hollister) - the Forever 21 store was huge! More precisely 3500 square meters, according to an article in Lavanguardia.
There was a DJ playing just when entering the store just in front of the small section for men. There is also a small section for children, and then the rest were clothes, shoes and accessories for women (girls).

I spent a lot of time in the store looking around and all though the store was very nice, along with the customer service, I have to say I was more impressed by it when I was in NY. I don't know if it was because it was bigger there or because I don't fancy the collection this year as much as the one last year. I also don't know if it was my memory, but it also seemed that the prices were lower in the States. I have often referred Forever21 to a store with clothes like Topshop and prices like Primark. Nevertheless, I believe the prices were more like H&M prices and the quality of the clothes did not really reach Topshop standards.

So in the end I actually went out empty handed from the store. But all though I didn't find anything this time, I will definitely go back soon again. If you are lucky you can find really nice stuff to bargain prices in there and it is always nice to have alternatives to all the other highstreet stores - especially since you can't find a Forever 21 on every corner.


  1. where is the la maquinista in barcelona? because i want to go but i dont where it is