All asses were not created equal

Levi's is launching a new line where they are embracing customer's curves in a new line of jeans that fit different body shapes!!
Because as they say:

"all asses were not created equal"

The new line called Curve ID features three different jeans:
Slight,
Demi,
and Bold.
Each style comes in a different rise and with different pocket placement.

Not a bad idea at all - more labels should embrace curves if you ask me!!