I think Dior was the first with the colour followed sharply by CHANEL - however their polishes are not known to be among the cheapest.
Luckily already now you can find similar colours among many high-street brands for prices fitting everyone's budget. I have found a couple of examples of the cheaper bottles of cool blue polishes, all from asos.com :
Barry M Nail Paint Classic Collection
30 kr. (4 Euro)
Kardashian Kolor By O.P.I Nicole Nail Polish
85 kr. (11,5 Euro)
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